Afternoon at a Cafe

 

Spent an afternoon at the café “studying” my way through my long-term journey reading The Feeling Good book by David D. Burns, MD. An absolute GREAT book that looks at treating depression and anxiety with a practical approach. I first discovered this book as far back as 2006 and have always kept it around because of how simple and reasonable Burns addresses mental health roadblocks and how we can conquer them. Either way, it’s always good to just get out of the house on a nice day!

Other than all that, look what I got earlier today…


Guest Post: 3 Tips for Increasing Your Exposure as an Artist by Ian Garza

3 Tips for Increasing Your Exposure as an Artist

Guest Post by Ian Garza of Big On Balance


Getting your work discovered is a life-changing experience, but boosting the visibility of your art can often feel like an uphill battle. Exposure is vital to your future success, whether you’re a painter, fashion designer, or crafter. Being proactive, investing in marketing, and expanding your network lets you show more people what you can offer. Follow these tips to boost your profile and attract more clients to your work.

1. Develop a Plan


According to experts, having a clear business plan contributes to your brand’s future growth and success. When developing your business plan, it’s a good idea to include information about your products or services, target market demographics, and financial needs.

If you are a fashion designer or craft maker, determining how to source materials and whether to sell your work on an e-commerce platform or in a brick-and-mortar store can help you anticipate initial costs. In addition to details regarding your business’s finances, your plan should include its operational structure.

There are several options when selecting a business entity, but most artists form either sole proprietorships or LLCs. Each of these offers unique benefits, but the rules and regulations governing them can vary depending on your state, so you should do your research before making a decision. Find out how to start a business with ZenBusiness for the ease they offer.


2. Invest in Marketing


As an artist, marketing your brand should be a top priority. A unique and recognizable logo allows customers and potential clients to distinguish your products from others on the market. Consider utilizing some of these marketing channels to boost your visibility effectively:

• Social media

• Email marketing

• Paid advertisements

• Content marketing

• Posters

Market yourself by engaging with your followers on social media or creating online content that expresses your style and personality.

One way to leverage your artistic skills is to design a banner ad using an online banner maker. When customizing your ad with fonts, colors, and animations, personalize it to represent your brand. You can then display it on Facebook, YouTube, or other popular platforms.

Ensure your advertising message reflects your personal and artistic style. You can include examples of your work on your business cards or write a blog to discuss your process and the inspiration behind your work.


3. Participate in Your Community


Networking is a powerful tool for an artist, regardless of the type of art you create. Expand your network by participating in public events, such as art or fashion shows, craft fairs, and other community gatherings, which can provide a platform to showcase your work. Mingling in the crowd at events like these can help you meet new people who might be interested in what you have to offer.

Another way to engage with your local community is to sign up for local art or maker competitions. These events benefit you by putting your work in front of a large audience while providing an opportunity to build your professional reputation. You can also leverage your existing social network by collaborating with other artists to shoot videos or create content.


~


Pursuing a career as an artist is rewarding, but it comes with some unique challenges. One of the major obstacles you will likely face is getting your work seen. Fortunately, there are many ways to attract people to your work. Have a plan for success and be assertive. The more people you engage with, the larger the audience for your work.


Image via Pexels

For more, visit the website Big on Balance

Choices Indie Movie

So listen–errr, read.  I’m coming out of my “hiatus” for a bit to share this indie movie I was a part of.  I filmed the scene I was in last year, so it’s exciting to see the results here a year later.  Now I ain’t an actor!  So don’t judge my performance to harshly.  LOL.  Matter-of-fact, pay attention to the deliverance of the pros’ ability to tell this story.  Nevertheless, the film was written/directed/produced by an amazingly talented and inspiring friend of mines named, Tracie.  I was apart of another project of hers back in 2017, but it has yet to be completed in the face of this movie, Choices.  I say that because nothing is cooler than knowing cool people doing cool things!  

ENJOY!

Happy Tuesday to the Underdogs, Eh?

Easily our anthem for 2020.  So come on Alicia Keys with the new music!  And it’s right on time for many of us, right?  

You know, matters are already hard enough as we all try to create opportunities in our lives.  We have our good days.  We have our bad days.  We have days of clarity.  Then we have days of confusion.  We have days we are productive.  And days where we can barely get out of our heads to move.  Then there are days where we don’t think we’ll make it at all.  Followed by days where the silver lining is too sharp to ignore.


But whatever day it is, learn how to take it easy on yourself.  We are all doing the best we can, and it really is a day-by-day affair toward producing whatever we envision for ourselves.  Yet one thing is guaranteed to be true is that you have power in you if you even try or show up to your life.  So many people don’t try.  So many people don’t show up.  And there are some who see your power and will try to take it from you.  Or even try to steal you away from it (can I get an ahem!) so they can have you alone for themselves dimmed and reduced.  But that right there in itself is an example of your power.  You have power inside of you.  Power to make a big change.  Power to make even the subtlest of differences.  And that will frighten some people.  Though not always because they see you with it, but more than likely because they are afraid to find theirs.  Or think yours will activate theirs.

But never, ever give your power away.  So remember when someone talks negatively about you, it’s because he or she can’t get your power.  When someone test and try you, it’s because they know you have power.  If you’re dealing with someone who make excuses and lies to/on you, it’s because they can’t control you nor your power.  And that bothers them.

But don’t give your power away by responding to matters that don’t further empower you.  Keep yourself focused by using it for the right reasons and the right people.

And that’s my little weekly motivation for today.

Thought for the Day: How My Week is Set-Up Toward…

…The Emotionally Greedy and Thankless…
Sometimes… you’ve got to FLIP on their ass and fight back!
… HAPPY MONDAY, FOLKS!  Don’t allow anyone to stop your flow with his or her crap.  Continue to enrich the lives of those who enrich yours genuinely, selflessly and with consideration to your well-being.  And, of course, not just how you should always serve theirs.

Come Get Yer Fixin's | Rocket Fizz Soda Pop Fun

Me and the family took a Friday trip to Chattanooga a few weeks ago for Spring Break.  We were there to visit the Aquarium.  Still, anytime you’re in downtown Chattanooga you have to visit the Rocket Fizz shop, as well as the Moon Pie General Store.  And, usually just for me, the used bookstore immediately across the street from them both.  OH, and the cupcake shop.  Almost forgot that.  Well, I actually forgot its name.  Help me out here!

Anyway, to keep personalize this platform.  I wanted to share the four flavored sodas (normally call them “drinks”) I got.  To be clearrrrrr, I have a pretty strong Southern accent (though some people think I’m from up North somewhere).  So even I was a little taken aback by the slogan of the Rocket Fizz Soda Pops.

Oooo.  And having finally chugged them over the course of this week.  I can say my absolute FAVORITE was the Sweet Corn.  Second best was the Birthday Cake.  The Cut Grass tasted like an apple Jolly Rancher–a bit.

Thought for the Day & My One Petty Moment

Take care of yourself people.  You can’t be everything to everybody all the time, but you have to be everything to yourself!  So don’t ever slip up and get settled playing roles, when looking up all you have is yourself pushing you to reach your goals.  And baby, that’s gospel!
After reaching 1K subscribers having busted my ass creating content on YouTube.
Thanks to everyone who has spent years keeping me going!  I get LOVE EVERYWHERE I GOOOOOOOOOOOOOOOOOOOOOOOOOOOO!  BWHAHAHAHAHAH! #dontbemad #sowhatishine #imnotperfectbutigotfeelingstoo 

5 English Degree Goals (Unless You Missed Like I Did)


The title says it all; but just a little backstory to its conception.  I remember talking to an old coworker about blogging–but without sharing my particular interests and activities doing so.  As I’ve stated before, you must be discerning about who you share your ideas with.  Anyway, the conversation was about how it’s possible to support yourself blogging, if vigilant.  Or how blogging came make you at least enough to build an extra income outside of working a 9-5. Combining your interest/passions with a solid monetization strategy–BOOM.  Interesting stuff to talk about at the workplace, right?  

Well, most of my expressed ideas fell on moot ears.  Abandoning the conversation, I started thinking about the paths we take in life.  Specifically, the detours we take when stumbling through brush and granite toward our life goals.  Then my English major years in college bubbled up in thought, as well as how I tumbled out of its expectations.  And while my expectations fell apart along the quest, these days I’m kind of already doing what I wanted to do.  Granted it’s super-super small scaled, independent, flooded, and removed of any foreseeable safety nets.  But it’s all about the tethered-less joy of expressing oneself through words and language (and drawing and talking life).  And, ever so naturally, reading.  Yet, let’s be real, you usually get degrees to get hired off somewhere.  Personal Flaw: I’m known for blowing interviews by being too honest when asked questions anyway.
Anyhow, just as I reflected on those years scratching around campus looking for the meaning of life through words and language, the idea for this post emerged.  Let’s talk about five career paths one could get hired on with an English Degree.

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1.       TEACHER.  Ever notice when telling people you’re majoring in English the first thing they ask is will you teach?  Of course the question comes after their gaping expression for your choice in majors. Anyway, most of us are all too familiar with this type of scenario.  We know it too, too well.  It’s a conversation we generally try to avoid with those outside of liberal arts.  For me, when asked will I teach, I would sometimes respond with a “kinda-sorta”.  Then I’d attempt to sedge out of the conversation to avoid an approaching sermon.  Sometimes I could see judgment in the eyes, and would rather risk eating a dish of cassava than share dreams of becoming a crime fiction writer.  I was always pretty tactful, but mainly because I grow exhausted explaining myself about anything.  
Nonetheless, the perceived inadequacies some people place on the major is rampant.  We hear it all the time dripping in a conversation, as we sub-speak and hint-dodge around how we’ll “pay the bills reading books.”  I guess this is why so many think the default profession for an English major is teaching.  It’s almost as if the teacher path is the most rational way to go, and more or less income stimulating.  This path gets the compassion of receiving a little security and safety, and with less starving artist anecdotes.  Even if teaching appears as the English major’s default, it’s a needed path.  And it has its own challenges and rewards for the passionate leader.  Because that’s what it takes–a leader.

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2.       JOURNALIST.  Working in news is another goal for an English major.  I wanted to be a journalist way back in high school.  I was on the high school newspaper staff for my last semester.  And yes, I jumped on to share my comics with my classmates.  Nonetheless, I still enjoyed putting together an interesting story.  Researching, canvassing classmates for opinions, typing, and re-typing was fun.  As long as I had a real interest in the subject, I was there to see something bloom.  

Leaving high school, I prized the idea of working for the city’s newspaper staff.  I even played with the thought of becoming a news reporter.  (SIDEBAR. With English major origins, forensics thriller author Patricia Cornwell’s past as a crime reporter wiggled itself somewhere in my drive.  Probably more so for pushing my inner crime fiction angles.)  But what glistens in the realm of journalism is meeting people and hearing real stories.  And that’s something I don’t get enough of.  I was the guy who would talk to the homeless man who came into the fast food place I worked.  Pants stuff with garbage of some sort, he would sit down with a busted spiral notebook and talk.  Irrational and crazy talk, but talk.  My favorite story of his involved him, a prostitute, a ghost, and the city’s oldest cemetery.  No lie!

I think journalism speaks to a sort of desire I attribute to my Aquarius humanitarian pull.  A pull that wants to up-right the world through the testimonies and experiences of others.  The issue is I’m a raging introvert and an empath.  So I guess contradictions be damned.


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3.      MAGAZINES.  I have a love-hate relationship with magazines.  Spending my teenage years (and on into my late twenties) printing out short stories and poems to submit to various literary magazines brought me dust.  And rightful so, when I consider publication standards and the competition.  Still, rejection after rejection doesn’t always beam a shining ray of inspiration to keep trying.  After so many rejections, my attitude transforms from commandee to commandeer.  Even so, my only claim to making it in a magazine are the two or three occasions where my letters and fanart landed in the readers’ columns.  
It wasn’t until well into blogging (and Kindle Direct Publishing for that matter) that I realized why wait for some magazine to “pick” you?  You can pick your damn self!  You can make your own material work however you see fit.  

However, speaking on consumer and trade magazines; I suppose the real gem working for these magazines, as an English major, is the thrill of tussling with articles and deadlines in the editorial department.  Or filling in as the hired free-lancer sitting at home punching keys.  Personally, I love editing others’ work–to the best of my abilities.  The problem nowadays is I’m too busy cleaning up my own writing mistakes.  A bag of Salt & Vinegar flavored potato chips in my lap and controlling my patience all the while!


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4.      PUBLISHING.  An English major’s dream, right?  Who wouldn’t want to work in the book publishing world?  Especially if reading an unlimited supply of books is considered “work”–with many of them potential bestsellers.  Here you get paid to critique, distribute, edit, and market books.  You can create close bonds and foster relationships with authors.  You can go to publishing seminars with other book lovers, and stretch your circle of book friends.  You can strategize release dates in New York offices with other (one would assume) book lovers.  You can be the instrument to a big book/author’s debut!  You’re basically inside of the machine that makes up your passions.  
So an endless stream of exciting possibilities comes to mind. However, publishing books is a business.  You can love books all day but, in publishing, “books” become “units.”  Numbers.  Sales.  Popularity.  Marketing.  Time becoming money.  It all ties in.  That’s no matter to me, though.  Given the opportunity, while under the right guidance, I would totally jump into publishing.  Berkeley mystery division, call me!


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5.      FREELANCE.  There’s this thought that freelancing is often seen as a last resort, with many ups and downs.  I mean, you get to be flexible doing what you love.  But what you give is what you get.  Meanwhile, you have to remain steadfast in your networking hustle.  You have to manage every aspect of your profession, including recognizing and controlling your brand.  
There are rewards behind the hustle, though–just as there’s a heavy downside.  One month you’re barely making your car payments, and eating sodium-soaked noodles out of a Styrofoam cup.  Another month of work and your pockets are looking pretty nice.  So nice you can take yourself out to eat at P. F. Chang’s for lunch (or at least catch the lunchtime prices).  But it’s all about that money, budget, bean counting, receipts, and general flying paper.  Your expenses must to be in order for tax season.  And I suppose it can feel like a lonely profession–though I’m good with that.  Nonetheless, the work is always out there.  Somebody is always looking for another to write an article or fill in some contract work.  Regardless, freelancing requires every bit of your attention to keep business and money coming in regularly.  But you’re the boss.  At least to a client/boss degree.


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While the list goes on (marketing, radio, advertising, etc.), I’m keeping it at five.  In this world of internet blogs and social media, we can all create our individual brand of these professions in some capacity.  I would be crazy to say one or the other measures up as one but, even if you missed English teaching opportunities, you can put together an Udemy course for sell.  Missed being a journalist?  Blog stories from your own personal stance, or remain as objective as any journalist.  Hell, put videos up on YouTube.  (Please leave all that blogging versus professional journalism argument out the way.  I suggest this for those who–like myself–may have missed the train on that profession.)  Be your own media outlet!  As for publishing?  Well, many people are doing it on their own, just as authors are e-publishing books daily.  Freelance?  You can break yourself in with Textbroker or hit up Upwork for opportunities.
As an English major I used to sit in classes surrounded by a topic I loved, but never quite understood what I was going to do with myself.  I specifically remember a time where I came home from classes, and sat in front of the TV thinking to myself “what am I doing” and “why am I just sitting here.”  It was almost as if I was waiting on somebody’s permission to go forward–to figure something out.  Flash forward to today and I realize I’ve done a degree of what I’d considered at the time.  All done under my own terms and hustle.  Now I wish I could say I’ve been here been there.  Earned this.  Earned that.  But I can’t.  However, what I can say is I’ve created something all my own.  And probably better aligned for someone with as many creatively uncompromising ideas as I have.
But just stay encouraged.  Life is full of twist, turns, snags, and bumps.  You just have to lead with what you love and and let the rest be.

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